RESEARCH AREAS

• Qualitative Market Research
• Concept Validation
• Generative UX Research
• Evaluative UX Research

INDUSTRIES

• Healthcare and Pharmaceuticals
• Technology
• B2B
• Financial Services
• CPG
• Subcultures
• Cannabis

METHODOLOGY

• Ethnography
• Video Ethnography
• In Depth Interviews (IDI's)
• Telephone Depth Interviews (TDI's)
• Video Interviews
• Online Bulletin Boards
• Digital Community Research
• Online Focus Groups
• Focus Groups
• Administered Surveys

TEAM

I work with a team of specialized qualitative and quantitative researchers, recruiters, project managers, moderators, and analysts. I also work via research agencies. 

RESEARCH QUESTIONS

Good decisions start with good research. Good research starts with good questions. Click to view examples of research questions that I have answered for clients. ​

GENERATIVE/Foundational QUESTIONS:

• How do millennials that reject online banking experience banking, technology, and security? 
• How do small business owners that reject online banking experience banking, technology, and security? 
• When are individuals most emotionally receptive to new online content? 
• How is the online candy buying experience failing shoppers? 
• What makes smart home technology feel "worth it"? 
• What identity challenges do financially fragile individuals habitually face?  
• What is most important to our members’ families after their loved one has passed away?  
• What social impacts do cluster headache patients suffer?
• How do millennial diners make group decisions? 
• How do tailgaters and campers differ in the ways that they cook outdoors? 
• How do monthly, physician-administered injectable medications impact medical practices?  
• What social challenges do middle class moms face in an increasingly divided political environment?
• How do the experiences of group health and private practice physicians differ? 

​Tactical/Strategic Questions:

• ​What mental models are small business users bringing to signature collection software? 
• ​Which pain points are causing our potential users to abandon our software during the trial period?  
• Which of our 6 European smart home technology products most clearly fit American lives?
• Can our users quickly and easily configure products using our website? 
• Which features of competitive multipack packages are most attractive to our customers? 
• Does our survey about using genetic testing for cancer diagnosis ask questions in a way that is clear to the physicians we want to survey?
• Is our tool for teaching children about type one diabetes user-friendly enough for the physicians that would be using the tool to teach?
• Which items of outdoor gear are least likely to be replaced, even once it is worn?
• Where are the greatest pain points for our customer service representatives? 
• Are a buy and bill models for HCP administered injectable medications feasible for use in dermatology offices? 
• Will patients understand the changes to their treatment regimen if we adjust the amount of medication that is contained in each tablet?

RESEARCH PHILOSOPHY

​I create research strategy for companies and product teams that need deeper knowledge about the people that use their products, the environments in which they use them, and the best ways to overcome resistance to new technologies or product formats.

​My research uncovers situation and population-specific definitions of success, comfort, ease, freedom, safety, and health. ​Understanding these concepts allows product teams to innovate solutions that feel like home to diverse groups. Products developed with these things in mind are more likely to be adopted and less likely to be abandoned. 

My forte is understanding target audiences within the contexts of their work, business, home, and social circle. This holistic understanding allows me to give clients a clear picture of work flows, decision journeys, functional needs, and emotional realities.

I help you hear your audience, so that you can bring them home to insightfully innovated products. ​